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Partnership Playbook
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Latest News
Time to read: 6 min
Partnership Playbook: FIBA turns VR into a courtside seat
August 26, 2026
young happy and excited gamer man using VR virtual reality goggles headgear set playing football simulation game celebrating scoring goal at home sofa couch enjoying 3D glasses fun experience.
BREAKING
Broadcasting
Time to read: 3 min
Burnley’s VR broadcast signals football’s next commercial goldmine
August 1, 2025
BREAKING
Fan Engagement
Time to read: 2 min
Lazio and Binance utilise NFTs to 'revolutionise the ticketing market'
July 28, 2022
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Partners
Time to read: 3 min
Argentine FA links with Binance as crypto engagement deepens
January 25, 2022
BREAKING
Italy
Time to read: 2 min
S.S Lazio names Binance new shirt sponsor
October 14, 2021
BREAKING
Media Rights
Time to read: 2 min
Sky Italia nets final Serie A package after waiving legal action
May 17, 2021
BREAKING
Latest News
Time to read: 2 min
Italian clubs call for Lega Serie A President’s resignation over rights contract management
April 16, 2021
BREAKING
Media Rights
Time to read: 2 min
DAZN’s Serie A coverage hit by technical difficulties amid IPO talks
April 12, 2021
BREAKING
Partners
Time to read: 2 min
UK brand Castore enters discussions with Serie A duo
February 19, 2021
BREAKING
Latest News
Time to read: 2 min
Serie A clubs attempt to block CVC-led private investment bid
February 18, 2021
BREAKING
Media Rights
Time to read: 3 min
Serie A extends Mena rights deadline whilst clubs press for domestic vote
February 17, 2021
BREAKING
Integrity
Time to read: 2 min
Serie A moves towards resumption following Giuseppe Conte conference
April 27, 2020
BREAKING
Italy
Time to read: 3 min
Coca-Cola takes over as Supercoppa title sponsor
December 18, 2019
BREAKING
Asia
Time to read: 2 min
Inter Milan reportedly drives toward €100m sponsorship deal
September 25, 2019
BREAKING
Fan Engagement
Time to read: 2 min
Coppa Italia unites with infront to elevate live experience
May 9, 2019
BREAKING
Fan Engagement
Time to read: 2 min
Santos tunes into Spotify partnership
April 10, 2019
BREAKING
Football
Time to read: 4 min
The increasing prestige of the Europa League
February 14, 2019
BREAKING
Sponsorship
Time to read: 2 min
Complete Italian sports betting sponsorship ban pushed back
January 14, 2019
Most Read
1
Manchester City’s ‘irrefutable evidence’ to be revealed in appeal
2
Deloitte approved falsified Abramovich accounts, BBC finds
3
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
4
Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
5
LIV Golf accuses DP World Tour of interference over player ban
6
CONMEBOL swaps betting ads in Brazilian broadcasts after ban
7
Netflix secures Spanish rights to the 2030 World Cup
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026